New Restaurants Coming To Hickory Nc 2023 – (Hickory, NC) – Imagine One Hospitality—the culinary and entertainment division of design, management, and branding firm Imagine One—introduces Mas Amor Cantina, a new restaurant concept in the former Highland Avenue restaurant at Hollar Mill in Hickory, NC. This neighborhood Mexican food and wine bar with strong North Carolina roots opens in late January at 883 Highland Avenue SE.
With fresh, expert ingredients, Mas Amor Cantina has a menu of authentic, home-cooked and fresh produce. The menu—which changes seasonally—offers both traditional and modern favorites, including wood-fired fajitas, enchiladas, tacos, mole, and more, with everything made from scratch. Mas Amor Cantina joins existing Imagine One Hospitality concepts, including Café Rule & Wine Bar – a Wine Spectator Two Glass Multi-Award Winner – and 100 Wine Enthusiast’s 100 Best Peppervine Wine Restaurants in Charlotte.
New Restaurants Coming To Hickory Nc 2023
“We are excited to introduce Mas Amor to the Hickory community, as we truly feel there is no restaurant like it,” says Imagine One President/Partner Robert Lucky, Sr. Atmospheric, Mas Amur attracts tourists everywhere. “
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The kitchen is headed by Executive Chef Michael Honizen, formerly of the Ford Fry Restaurant Group. Hoeneisen relies on its relationships with local farmers to deliver unique flavors inspired by natural ingredients – from homemade tortillas and salsa to hourly fresh pico de gallo. The restaurant features authentic Tex-Mex food with a North Carolina twist, butcher, cure, and in-house smoking. In addition to dining, the entire Mas Amor menu is available to go.
“Mas Amor’s menu offers something for everyone and is perfect for hanging out with friends, lunches, family dinners, and everything in between,” says Rob Lackey, CEO/Partner at Imagine One. “All of the restaurants are fun, fresh, and colorful, serving up standouts like wood-fired fajitas and homemade tortillas.”
Among the items on the menu are street corn made with roasted corn, cotija cheese, cilantro, and chipotle aioli; chili rellenos: traditional, crunchy poblano peppers, seasonal vegetables, black beans, mixed cheese, and ranchero salsa; and Barbacoa Tacos: three corn tortillas stuffed with slow-cooked brisket, chico salad, guacamole and lime, served with charro beans.
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“With the opening of Mas Amor, our goal is to bring something new and compelling to our guests at Hickory and beyond,” says Paul Nance, Director of Hospitality Operations for Imagine One Hospitality. “Our goal is to provide a fun and exciting experience for every guest who dines, sings or enjoys our beautiful bar. The fun, creative and fun atmosphere will provide a memorable experience for all.”
The bar’s menu features traditional and seasonal margaritas, as well as handcrafted cocktails, all made with fresh fruits and ingredients. Offerings include the Pineapple Cilantro Margarita made with mezcal, fresh pineapple, cilantro, and agave with a spicy tagine edge; frozen mango margarita with fresh mango puree, lonazol blanco tequila, grand marnier, fresh lime and agave; and a Manhattan Mexicana with bourbon, blood orange, chile and mole refreshments. In addition, the menu focuses on a variety of tequilas that can be ordered on their own or as part of a flight.
“Mas Amor is an incredibly welcome addition to the Hickory restaurant scene,” says Meg Locke, owner and former partner of Highland Avenue. “We offer a variety of fresh food and beverages, and we look forward to a warm welcome from the community.”
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Mas Amor’s design was inspired by the Riviera Maya in the northeastern Yucatan Peninsula in Mexico. Chic and modern, chic and modern, the decor and design reflect Chef Michael’s color palette. The oak and walnut grill is the centerpiece of the restaurant. Indigo Road Hospitality has taken up this issue in collaboration with Imagine One Hospitality.
“It has been a pleasure working with the Imagine One Hospitality team to open Mas Amor,” says Steve Ballmer, founder of Indigo Road. “We couldn’t be more excited to bring Hickory to this restaurant with exceptional cuisine and exceptional hospitality.”
Notable contributions include Chef Michael Honizen and his team in kitchen development, logistics, marketing and food management; Chef Rick Dohr to direct the menu; Steve Ballmer and the entire Indigo Road team to step in and direct all aspects; Laura Doherr for Production and Resources; Lauren papers on design, acquisition, and maintenance; Karen Waddell of Project Management and Logistics.
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Mass Amour has a strong commitment to Team Hickory to operate and serve guests with care. The restaurant follows all CDC guidelines for cleaning and sanitizing.
Imagine One is the management and investment firm for several businesses, including air and water filtration, music and events, and restaurants such as Cafe Rule in Hickory. Founded by Robert Lucky over 40 years ago, the business has spanned 40 companies, producing more than 20,000 products that can be found in more than 45,000 stores. Imagine One is known for revolutionizing entire industries, be it consumer or service. As a brand development team, Imagine One has a long history of transforming markets, bringing art, design, marketing and innovation together in a way that has revolutionized the marketplace on several fronts.
Sarah Davis Jones, CMP, TMP is the Director of Sales and Marketing for the Hickory Metro Convention Center and Visitors Bureau.
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A native of the Hickory Metro area who resides in the Hickory Metro area, he earned his degree from Appalachian State University in Hospitality and Tourism Management through Walker College of Business. Sarah enjoys spending time with family and friends, exploring the outdoors, new food experiences, sports, music, and more. New Chef Kelly Heizer explains his plan for the open kitchen concept for his new restaurant in Hickory.
New Chef owner Kelly Heizer is evaluating the kitchen for his new restaurant, which opened in February.
Fresh Chef owner Kelly Heizer discusses her plans for a new restaurant on North Center Street in the Viewmont neighborhood.
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The Conover site had seen such success in its first year, and the owners knew another site was right for them. Kelly Heizer, one of four partners in the project, began searching for homes between Hickory and Morganton in 2020.
Last year, the location opened in the former Nagano Japanese restaurant building at 1825 N. Center St. in hickory. Heizer said he knew it was the right place.
“The main reason I open here is because I have people who live in Conover who no longer eat [at Fresh Chef] because they’re so busy,” Heizer said. “About 50% of our customers are hickory, so now they can come here.”
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Heizer has spoken from the 180 restaurants, which have been remodeled and updated since Heizer started in November 2021. He said the locations are much larger than other Fresh Cook locations, which seat more than 100 people.
To take care of the larger space, the restaurant is divided into several areas: a communal patio, an interior with a bar, a main dining room and a private dining room.
An inner courtyard that welcomes customers as they enter. Heizer built a wooden pergola to cover the common living area next to the bar.
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The site is different from Conover’s, Heizer said, but Heizer thinks the Hickory community might enjoy it.
A wall separates the patio from the main bar and restaurant area, Heizer said, and it’s a bright, quiet space. He anticipates dinners, hour-long meetings between friends, and quick lunches in the community.
The private room is far from the restaurant. It will not be open for several weeks. The restaurant’s main dining room opened in mid-February.
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Preparing for the opening, Heizer said, was easy. About a third of the staff at the new restaurant came from the Conover location, so there are people with experience on hand to mentor the new hires.
Heizer employees often credit their success with the Conover facility. He said this is food.
“That’s what attracted me—everything is new,” he said. “It takes a rich concept and brings it to a more casual restaurant. You can walk in here in jeans and a T-shirt. It offers a little something for everyone.”
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He said that Hickory’s would not be Heizer’s last. He plans to continue searching for a new place.
“(I will open more) as soon as I can,” he said. “As long as I can keep hiring good people, I will keep opening restaurants.”
Virginia Annable is a reporter covering Catawba Valley and North Carolina. Find Virginia on Twitter @annablevl
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